- Information about company is delivered to opt-in subscribers via RSS feeds.
- Extensive network of distribution on greatly enhances the possibility of being exposed to the right people at the right time.
- Increased chance that it will get picked up and featured on premium news and industry sites.
- Tracking tools to measure ROI
- Interview businesses what it is that is required to be communicated
- Keyword research to make sure press release is 100% search engine friendly
- Write press release for approval
- Distribute Release to the media Free/Paid
- Send report once published